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Amli Team sync up queries and Answers on ongoing process
play what's there, play
what's not there.
What are the Major Challenges that you are facing now a days?
Every day we come across Ad fraud cases, there has been a drastic increase in Ad fraud in the recent years, making fraud detection important than ever. Amli is handling around 17-25 billion traffic per day and we are filtering almost 10-20% IVT daily in real time. Fraudulent resources are getting smarter day by day, so validating IP and User-Agent will not work always. We are making sure to advertisers that their campaigns will reach to real devices. We have strong validation against all kinds of fraud like App laundering /Spoofing, Device Mismatch, Users Network Mismatch, etc. It’s a violation to advertisers if request and impression data mismatch, as every campaign have some rule for targeting user. Sometimes fraudulent resources use a kind of script and fire tracking URL, their IP, User-Agent and other data are so perfect that it's not easy to identify whether its valid or Invalid. So we validate till Ad rendered on screen with their proper Ad sizes and have visibility on screen. So there is always a requirement to enhance the feature on this and save unnecessary cost of Advertisers and of course for us as request using lot of resources.
What is the unique feature that makes us different from others?
Transparencies for Publishers and Advertisers. The Product Built by tech team is a next-generation product driven by AI/Learning algorithms on each step. Our system learns user behavior, campaigns behavior and then target to users. For DSP Exchanges, we target based on both side performance, so we are avoiding unnecessary traffic to them, this feature was implemented in Q1 and we have received a positive response, we are using this feature for all DSP now.
Is there any new product that we expect in this Q3/Q4?
In the last one year, we have worked hard on backend things. So we are planning to launch self-serve Dashboard, especially for Ad exchanges or Network to control their campaigns, traffic etc. Automating things will reduce extra efforts on support and business team. Apart from this, we will introduce our Fraud detection tool, for Advertisers and Ad Exchanges. Some parties are claiming such a good data for any publishers , but things are entirely diffrent on our platform.
Which Adx SSP or Publishers are more reliable in terms of traffic among all on our platform?
In current scenario, we have 40+ SSP ADX on our network . In terms of traffic quality some are good and we are planning to scale at new level. For some Publishers and AdX there are still Some Traffic quality issues , as I said we track till Ad render on screen with proper sizes provided by Publishers. Right now we are Invalidating such things in real time . This is not only helping Advertisers to taget there campaigns to real user but also helps Ad exchanges in some context to avoid discprencies.